Privacy Policy

Privacy Policy – Boulevard Fashion

Effective Date: 25 October 2025
Website: https://boulevardfashion.com

Business name: Boulevard Fashion
Operated by: Anastasia Daskalaki (Individual, Greece)
Address: Pargas 1, Halandri, Attica 15234, Greece
Email: support@boulevardfashion.com

Boulevard Fashion (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, or interact with us.

It also explains your rights under the EU/EEA General Data Protection Regulation (GDPR).

By using our website or providing personal data, you agree to this Privacy Policy. If you do not agree, please do not use the site.

1. Information We Collect

a) Information you provide

  • Account details (name, email, password, shipping and billing address, phone number)

  • Orders and transactions (items purchased, delivery preferences, returns)

  • Customer support communications (emails, messages, feedback)

  • Marketing preferences (newsletter subscriptions and consent records)

b) Information collected automatically

  • Device and usage data (IP address, browser type, pages visited, time spent)

  • Cookies and similar technologies (see Section 8)

c) Information from third parties

  • Payment providers (limited transaction confirmation and anti-fraud data)

  • Delivery partners (shipping status updates)

  • Analytics partners (anonymized website performance and traffic data)

We do not intentionally collect sensitive personal data (such as health data, religion, or biometric data) unless you explicitly provide it.

2. How We Use Your Data

We use your personal data to:

  • Process orders, returns, and payments

  • Communicate about orders, service updates, or policy changes

  • Provide customer support

  • Personalize your experience on our website

  • Improve our website, products, and services

  • Ensure security and prevent fraud

  • Send marketing communications where consent is given or permitted by law

We do not carry out automated decision-making that produces legal or similarly significant effects without your consent.

3. Legal Basis for Processing (GDPR)

We process personal data based on:

  • Contract – to fulfill orders and provide services

  • Legitimate interests – website improvement, security, fraud prevention

  • Consent – marketing communications

  • Legal obligation – accounting, tax, and regulatory compliance

You may withdraw consent at any time (see Section 7).

4. Sharing Your Data

We share personal data only when necessary with trusted parties:

  • Payment processors

  • Delivery and logistics providers

  • Website hosting, analytics, and technical service providers

  • Professional advisers (legal, tax, accounting)

  • Authorities when required by law

We do not sell your personal data.

5. Data Retention

We retain personal data only as long as necessary:

  • Account data: for the lifetime of the account + up to 24 months after inactivity

  • Order data: 6–10 years for tax and legal compliance

  • Customer support records: up to 36 months

  • Marketing data: until consent is withdrawn + short suppression period

  • Security logs: 12–24 months

After this period, data is deleted or anonymized.

6. Security

We use appropriate technical and organizational measures, including:

  • TLS/SSL encryption

  • Secure payment processing

  • Restricted staff access

  • System monitoring and backups

No system is 100% secure. If a data breach occurs, we will notify affected users and authorities where required by law.

7. Your Rights

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Restrict or object to processing

  • Data portability

  • Withdraw consent

  • Lodge a complaint with a supervisory authority

To exercise your rights, contact:

support@boulevardfashion.com

We respond within one month (may be extended by two months for complex requests).

If you are in Greece, you may contact the Hellenic Data Protection Authority (HDPA):
https://www.dpa.gr

8. Cookies & Similar Technologies

We use cookies to:

  • Enable essential website functions (cart, login, checkout)

  • Analyze website usage

  • Improve performance

  • Deliver marketing where permitted

Consent is requested via a cookie banner. You can adjust preferences through the banner or your browser settings.

Disabling cookies may limit some features.

9. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal data from minors.

If you believe a child has provided personal data, contact us so we can delete it.

10. Third-Party Links & Services

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

Third-party services we use operate under contractual GDPR obligations.

11. Social Media & User Content

If you submit reviews or other public content, it may be visible to others.

Do not include sensitive personal information. Public content may be used for marketing in accordance with applicable law.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top reflects the latest version.

Material changes may be communicated on the website or by email.

13. Contact

For privacy questions or requests:

Email: support@boulevardfashion.com
Address: Pargas 1, Halandri, Attica 15234, Greece